A new look for Windsor
November 26th 2009

Since 1977, Windsor Materials Handling has provided customers with an unrivalled level of service in the hire, sale, maintenance and repair of forklift trucks.

As an official dealer of Komatsu and Doosan forklifts, Windsor has established itself firmly as one of the UK’s largest forklift truck distributors, with branches covering the North, East and Midlands.

Award winning formula

A Komatsu forklift truck distributor for over 25 years Windsor has recently added the Doosan range to its product portfolio. Renowned globally for quality and reliability, Doosan places huge emphasis on R&D, constantly updating and improving models. The Windsor/Doosan/Komatsu partnership works well with all 3 companies focused on attaining excellence in the Forklift sector, and all 3 past FLTA winners.

Product offering

As one of the largest forklift truck dealers in the UK, Windsor has worked closely with customers to understand their business, and as a result, has greatly extended the spread of products in its portfolio.

Windsor Materials Handling now offer customers a single supplier solution, delivering everything from Doosan & Komatsu warehouse equipment; Doosan & Komatsu diesel, LPG and electric counterbalance forklift trucks; side loaders; Magaziner VNA, bespoke Dantrucks, Combilifts; Bendi trucks; SMV container handling forklift trucks; SMV reach stackers; Lincoln & Tennant warehouse cleaning equipment and JLG vertical lifts, scissor lifts and boom lifts.

Customer relationships

Customer relationships are a top priority at Windsor. Our customers come first and we bring innovative and flexible thinking, extensive resources and an unrelenting focus on our relationships at a local level to make it happen.

In contrast with competitors that have diverted resources into centralised operations, and communicate with their customers through call centres, Windsor prides itself on the local depot, not a remote head office, as the first port of call. This means the local Service Manager always has a thorough knowledge of the trucks and customer sites – and that parts are held locally, for rapid access and maximum uptime.

In practical terms, Windsor’s service structure means it can usually attend customer sites in around two hours, although most of its contracts specify a four hour maximum call out period. Windsor therefore has the ability to act quickly to solve customer problems – essential in today’s business environment, where materials handling fleets are honed to provide maximum productivity with the least number of trucks. The importance of service provision at a local level is a message that the company strives to promote to its customers, recognising this as the deciding factor in both retaining current business and winning new customers.

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